Comments on Workshop at FEUP
2009 February 13
Please add here any comments or questions on the topics discussed at the workshop at FEUP on February 13, 2009.
Please add here any comments or questions on the topics discussed at the workshop at FEUP on February 13, 2009.
I would like to get your vision on how an new entrepreneur preparing his FBP should manage current world context of financial crisis, namely when working on Sales Estimates.
My first question is: What *exactly* is your market? Startups should have a very clear understanding of who the people are who will actually write them checks for their products. This is usually a subsegment of a subsegment of a subsegment of a broad market (like “autos” or “hospitals”). Startups are so narrowly focused that the specifics of the target can potentially outweigh the macro factors. But in any case, understanding that target is the first step to understanding if those factors are likely to come into play.
If you already know that target, then my next question is: How impacted is that target by the global finanacial crisis? Do you address a problem so important to them that it will receive priority? Does your product/service actually help them address the crisis? Or will it be lower on their priority list?