Comments on: Comments on Workshop at FEUP http://utenportugal.org/2009/02/comments-on-workshop-at-feup/ Professionalizing and Advancing S&T Commercialization in Portugal Thu, 22 Apr 2010 17:00:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Cliff Zintgraff http://utenportugal.org/2009/02/comments-on-workshop-at-feup/comment-page-1/#comment-46 Cliff Zintgraff Tue, 17 Feb 2009 21:32:24 +0000 http://utenportugal.org/?p=562#comment-46 My first question is: What *exactly* is your market? Startups should have a very clear understanding of who the people are who will actually write them checks for their products. This is usually a subsegment of a subsegment of a subsegment of a broad market (like "autos" or "hospitals"). Startups are so narrowly focused that the specifics of the target can potentially outweigh the macro factors. But in any case, understanding that target is the first step to understanding if those factors are likely to come into play. If you already know that target, then my next question is: How impacted is that target by the global finanacial crisis? Do you address a problem so important to them that it will receive priority? Does your product/service actually help them address the crisis? Or will it be lower on their priority list? My first question is: What *exactly* is your market? Startups should have a very clear understanding of who the people are who will actually write them checks for their products. This is usually a subsegment of a subsegment of a subsegment of a broad market (like “autos” or “hospitals”). Startups are so narrowly focused that the specifics of the target can potentially outweigh the macro factors. But in any case, understanding that target is the first step to understanding if those factors are likely to come into play.

If you already know that target, then my next question is: How impacted is that target by the global finanacial crisis? Do you address a problem so important to them that it will receive priority? Does your product/service actually help them address the crisis? Or will it be lower on their priority list?

]]> By: Hugo Neto http://utenportugal.org/2009/02/comments-on-workshop-at-feup/comment-page-1/#comment-38 Hugo Neto Fri, 13 Feb 2009 10:42:42 +0000 http://utenportugal.org/?p=562#comment-38 I would like to get your vision on how an new entrepreneur preparing his FBP should manage current world context of financial crisis, namely when working on Sales Estimates. I would like to get your vision on how an new entrepreneur preparing his FBP should manage current world context of financial crisis, namely when working on Sales Estimates.

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