From the Lab to the Market: Program

Training Week #3 – From the Lab to the Market
Deep Analysis of Real Cases
Faro, 25-26 October 2011
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Day One:
Company – TTO (Technology Transfer Office) Collaborations

Tuesday, 25 October 2011

9:00 Registration

9:30 Sourcing Innovation from Regional Research Initiatives

Presentation: Platform of the Algarve Sea (CRLA) Program

• Speaker: TBD
• Q&A

Around the Room Review:

• Detail other regional research initiatives in Portugal that impact TTO offices

Broad Discussion:

• Identify technologies flowing from focused initiatives
• Discuss impact of these on TTO activities and effectiveness
• Identify keys approaches for TTO’s to increase the frequency and quality of innovation
• Conclusions and action points

10:30 Coffee break

11:00 Role of the TTO in the Company Startup Process

Presentation: The Startup Experience: Two successful startups that focus on sea resources

• Speaker: Bioalvo, Helena Vieira, CEO
• Speaker: Algafuel, João Navalho CTO
• Q&A

Around the Room Review:

• Detail other startup experiences from TTO officers in Portugal

Broad Discussion:

• Identify key factors in identifying a technology that can be the subject of a startup
• Explore the best role for the TTO in the startup process
• Discuss best sources for company leadership
• Discuss the funding opportunities in Portugal and the EU
• Identify key factors that keep the best startups in the country and factors that drive them elsewhere
• Conclusions and action points

13:00 Lunch

14:30 Role of the TTO in the Company Growth Planning and Initiatives

Presentation: The Evolution of a Successful Commercialization Strategy

• Speaker: Bioalvo, Helena Vieira, CEO
• Speaker: Algafuel, João Navalho CTO

Around the Room Review:

• Detail unique commercialization strategies deployed in Portugal

Broad Discussion:

• Discuss how a TTO can assist a startup to develop a commercialization roadmap
• Identify strategies and methods the TTO can bring market reality to startups early
• Explore the role of a TTO with a struggling startup
• Discuss new practices that TTOs can adopt to increase frequency of startup success Conclusions and action points

16:00 Coffee Break

16:30 The Role of the TTO in International Commercialization Strategies

• Speaker: Luís Rodrigues (U. Algarve)
• US Internship Overview and Outcomes

Around the Room Review:

• Detail other international experiences

Broad Discussion:

• Identify factors that a TTO can measure indicating readiness of a company for internationalization
• Discuss differences in the role of a TTO in technology commercialization compared with company commercialization
• Explore strategies for technology bundling to assist with presentation of a “whole solution” to the international market
• Explore the role of a TTO with a struggling startup
• Conclusions and action points

17:30 Roundtable discussion: critical issues in the tech transfer and start-up processes

18:00 Wrap up and dismiss

Day Two:
Technology Valuation and Negotiation Training

Wednesday, 26 October 2011

9:00 Know Your Technology’s Market

10:00 Know Your Technology’s Commercialization Trajectory/Roadmap

10:30 Coffee Break

11:00 Know Your Technology’s Value

12:00 Practical Exercises

13:00 Lunch

14:00 Know How to Communicate Your Value to Who Sits on the “Other Side of the Table”

14:30 Coffee Break

15:00 Know Best Negotiation Methods

16:00 Practical Exercises

17:00 Wrap up and dismiss

Extra and Optional Session (Thursday, 27 October 2011):
Untying the Gordian Knot: Providing Order in the Invention Disclosure Process

9:00 Seeing the “Big Picture”

10:00 Inventor relationships

10:30 Coffee Break

11:00 Technology scouting

11:30 Practical exercises

12:00 The “Disclosure” process

13:00 Lunch

14:00 The “Disclosure” process (continued)

14:30 Disclosure evaluation and screening strategies

15:30 Coffee Break

16:00 Disclosure evaluation and screening practical exercises

17:00 Wrap up and next steps